BSc

Marchnata / Sbaeneg

Prif Ffeithiau

Cod NR54
  • Cynnig lefel-A nodweddiadol

    BBC with B in Spanish unless to be studied as a beginner

  • Hyd y Cwrs

    4 blwyddyn

  • Cyfrwng Cymraeg

    28%

Manylion pellach ynglŷn â'r gofynion mynediad

Ymgeisio Nawr

If you are interested in a subject that is exciting, dynamic and one that will combine elements of consumer behaviour, psychology, management, human resources and culture of the Spanish Language, then the Aberystwyth Marketing degree is for you. This Marketing with Spanish degree will allow you to explore the changing use of information technology and digital media for marketing purposes and develop your language competencies and knowledge of Spanish culture. In addition, you will also have the opportunity to spend a year abroad in any Spanish speaking country. Aberystwyth University is accredited CIM Graduate Gateway centre, which means that you can study towards a CIM qualification whilst studying for a degree, or gain exemptions for certain CIM modules. 

Bodlonrwydd Myfyrwyr Cyffredinol a Chanlyniadau Cyflogadwyedd

Ysgol Fusnes Aberystwyth: 91% boddhad myfyrwyr (ACF 2018)

97% o’n graddedigion mewn gwaith a/neu astudiaethau pellach o fewn chwe mis ar ôl graddio, 3% yn uwch na graddedigion Astudiaethau Busnes a Gweinyddu yn genedlaethol. (HESA 2018*)

Adran Ieithoedd Modern: 92% boddhad myfyrwyr ym maes pwnc Ieithoedd (ACF 2018)

95% o’n graddedigion mewn gwaith a/neu astudiaethau pellach o fewn chwe mis ar ôl graddio, 4% yn uwch na graddedigion Ieithoedd yn genedlaethol. (HESA 2018)

Trosolwg

Why study Marketing and Spanish at Aberystwyth University? 

  • Study in a University that is in the top 4 in the UK and first in Wales for student satisfaction (NSS, 2016).
  • Our programmes are accredited by the Chartered Institute of Marketing (CIM).
  • On successful completion you can apply for exemption from 50% of the CIM Professional Diplomas.
  • Our degree equips you with the multidisciplinary understanding of marketing which employers increasingly demand.
  • Taught by experts who are leading in the Marketing sector and research.
  • You will have the opportunity to study or work in any Spanish speaking country for you Year Abroad which will be during your third year at University.
  • You will benefit from the intense 4 hours of language work per week (most Universities offer 2-3). 
Ein Staff

Mae gan bob un o ddarlithwyr yr Adran Ieithoedd Modern gymwysterau hyd at safon PhD ac maent yn gwneud gwaith ymchwil. Rydym hefyd yn cyflogi tiwtoriaid iaith, rhai ohonynt â gradd PhD, a phob un yn addysgwyr profiadol. O bryd i'w gilydd, cyflogwn siaradwyr brodorol o brifysgolion sy'n bartneriaid i ni dramor (lectoriaid), sy'n dod atom â chymeradwyaeth uchel ar sail eu llwyddiant academaidd yn eu prifysgolion eu hunain, ac mae sawl un ohonynt wedi hyfforddi fel addysgwyr. 

Modiwlau

Noder: Y modiwlau a restrir isod yw'r modiwlau y bwriedir eu cyflwyno ar hyn o bryd yn ystod y flwyddyn academaidd nesaf ac mae'n bosibl y gallant newid. Maent wedi'u cynnwys yma i roi syniad o strwythur y cwrs.

Core

Teitl y Modiwl Cod y Modiwl Gwerth Credyd
Egwyddorion Marchnata * MR10120 20
Fe'i cyflwynir yn rhannol neu'n gyflawn drwy gyfrwng yn Saesneg

Core

Teitl y Modiwl Cod y Modiwl Gwerth Credyd
Business Environment * MM11220 20
Management and Marketing Skills and Analysis MM11520 20
Spanish Language (Beginners) SP10740 40
Spanish Language Advanced SP19930 30

Opsiynau

Teitl y Modiwl Cod y Modiwl Gwerth Credyd
Hispanic Civilization SP10610 10
Introduction to European Film EL10520 20
Language, Culture, and Identity in Europe EL10820 20

Core

Teitl y Modiwl Cod y Modiwl Gwerth Credyd
Marchnata Strategol * MR30320 20
Fe'i cyflwynir yn rhannol neu'n gyflawn drwy gyfrwng yn Saesneg

Core

Teitl y Modiwl Cod y Modiwl Gwerth Credyd
Language of Business and Current Affairs 1 * SP20310 10
Marketing Management * MM30120 20
Spanish Language SP20130 30

Opsiynau

Teitl y Modiwl Cod y Modiwl Gwerth Credyd
Branding MM36620 20
Consumer Behaviour MM31420 20
Cuba in Revolution SP26020 20
Employability Skills for Professionals MM38020 20
Management Research Methods MM33920 20
Managing Marketing Relationships MM36020 20
Spanish American Cinema SP26120 20
Spanish Cinema ii: New Tendencies SP25220 20
Teaching English to Speakers of Other Languages 1 IC21820 20

Core

Teitl y Modiwl Cod y Modiwl Gwerth Credyd
Abroad Year Credits MMS0060 60
Year Abroad Assessment SPS0060 60
Fe'i cyflwynir yn rhannol neu'n gyflawn drwy gyfrwng yn Saesneg

Core

Teitl y Modiwl Cod y Modiwl Gwerth Credyd
Actualidades * SP31410 10
Applied Marketing Management MM30220 20
Spanish Language SP30130 30

Opsiynau

Teitl y Modiwl Cod y Modiwl Gwerth Credyd
Branding MM36620 20
Consumer Behaviour MM31420 20
Cuba in Revolution SP36020 20
Dissertation EL30120 20
International Marketing * MM30420 20
Managing Marketing Relationships MM36020 20
Marketing Communications MM30520 20
Reading Late 19th Century Literature SP35120 20
Spanish Cinema ii: New Tendencies SP35220 20
Teaching English to Speakers of Other Languages 2 IC31920 20

Cyflogadwyedd

The Year Abroad is where our graduates are more distinguished than others. On successful completion of the Year Abroad, students return with an increased skill set, stronger language competencies and the ability to adapt in any situations. Students will have the opportunity to study in Alicante, Cordoba, Gijon, the Canary Island, Madrid, Malaga, Mallorca, San Jose (Costa Rica), Columbia. More information can be found  on our dedicated page: https://www.aber.ac.uk/en/modernlangs/ug/year-abroad/spanish/

What career opportunities exist after graduation?

Many of our graduates have explored a career in;

  • Marketing Executive
  • Market Researcher
  • Advertising Copywriter
  • Advertising Account Planner
  • Media Planner
  • Media Buyer
  • Public relations officers

Transferable Skills 

Studying for a degree in Marketing and Spanish will equip you with a range of transferable skills which are highly valued by employers. These include: 

• the ability to express ideas and communicate information in a clear and structured manner, in both written and oral form 

• effective problem-solving 

• analytical and creative thinking skills 

• decision-making 

• the ability to work independently 

• time-management and organisational skills, including the ability to meet deadlines 

• self-motivation and self-reliance 

• team-working, with the ability to discuss concepts in groups, accommodating different ideas and reaching agreement 

• research skills In addition you will gain: 

• an understanding of organisational behaviour and structure 

• improved numeracy skills and the ability to research, interpret and use business and financial data 

• an appreciation of the causes and effects of economic and other external changes 

What work experience opportunities exist whilst studying? 

Click here to find out about the various opportunities that our Aberystwyth University Careers team offer.

Enhance your employability prospects with GO Wales and YES (Year in Employment Scheme) managed by our Careers department. 

Addysg a Dysgu

What will you learn?

In the first year you will be introduced to the fundamental principles of marketing and to an understanding of the business context in which they need to be applied, both in your studies and in your future career. A wide range of elective modules enable you investigate specialist areas such as management, finance or tourism. No prior knowledge is assumed or is necessary. Your Spanish tuition will stimulate your academic interest in languages. By joining these two disciplines, this course will help you deepen your linguistic fluency and equip you with skills vital for work in the field. 

In the second year you will apply the analytical skills you have gained in the first year to the creative aspects of marketing, producing campaigns for all the different media in which the modern marketer has to function. You will examine strategic marketing, consumer behaviour and management research methods, with a choice of optional modules ranging from branding and business-to-business marketing, to customer relationship management and human resource management. There is also the option to undertake work experience, putting the theories you have learned in the classroom into practice in a real-world business setting. You will also be able to select from a range of optional modules in Spanish enabling you to tailor your course to suit your preferences. You will spend your third year in a Spanish speaking country honing your language competence in the world of work and developing a wider understanding of the culturally different business environments. 

In your final year you will explore marketing communications and investigate the nature and importance of international marketing and global brand awareness, while optional modules allow you to focus on areas of particular interest. Through marketing case studies you will gain experience in the qualitative and quantitative analysis of marketing situations and the formulation of effective marketing plans. A compulsory independent research project provides the opportunity for you to specialize in a particular aspect of business management or marketing, while further developing your analytical, research and communication skills. 

How will you be taught? 

Core material is delivered through lectures, and reinforced by small-group seminars and tutorials. These will help you to deepen your understanding of the subject matter and develop a range of essential, transferable skills. Group-working and delivering presentations will help you to improve your communication and leadership skills. All modules are backed up by electronic resources to help you study beyond the classroom, and a wealth of printed texts is available in the University library, and the National Library of Wales, which is situated next to the Penglais campus. 

Your progression will be assessed via a variety of methods, including examinations, assessed essays, coursework, reports, projects and presentations. Coursework will develop your capacity to research, analyse and present data clearly and coherently, while seminars will help you hone your presentation and communication skills. 

You will be assigned a personal tutor throughout your degree course, who will help you with any problems or queries, whether these are academic-related or personal issues. You should feel free to contact them at any time for help and advice. 

You will also have the opportunity to complete a Personal Development Plan (PDP) at Aberystwyth. This is a structured process of self-appraisal, reflection, and planning, which will enable you to chart your personal, academic and professional development throughout your time at university. By recording your academic performance, and highlighting the skills you already have and those you will need for future employability, the PDP portfolio will equip you with the necessary tools to plan effectively, develop successful approaches to study, and consider your future career options and aspirations.

Gofynion Mynediad Nodweddiadol

Lefel A BBC with B in Spanish unless to be studied as a beginner

Gofynion TGAU (grade C min):
English or Welsh, Mathematics

Diploma Cenedlaethol BTEC:
DMM with specified subjects

Bagloriaeth Ryngwladol:
28 points overall with 5 points in Spanish at Higher Level unless to be studied as a beginner

Bagloriaeth Ewropeaidd:
68% with 70% in Spanish unless to be studied as a beginner

Mae'r Brifysgol yn gweithredu polisi derbyn cynhwysol a gall ein cynigion amrywio. Edrychwch ar ein tudalennau gwlad-benodol i gael manylion am y cymwysterau rhyngwladol yr ydym yn eu derbyn. I gael rhagor o wybodaeth, cysylltwch ag ug-admissions@aber.ac.uk

Yn ôl i'r brig