BSc

Marchnata gyda Blwddyn Sylfaen

BSc Marchnata gyda Blwddyn Sylfaen Cod N50F Diwrnodau Ymweld i Ymgeiswyr Diwrnodau Ymweld i Ymgeiswyr

Ymgeisio Nawr

Prif Ffeithiau

Cod N50F
  • Tariff UCAS

  • Hyd y Cwrs

    4 blwyddyn

Manylion pellach ynglŷn â'r gofynion mynediad

Ymgeisio Nawr

BSc Marketing with Foundation Year is an exciting and dynamic course that combines elements of marketing & consumer behaviour, digital marketing, strategic marketing, planning, psychology, management and human resources. Taught by accredited and renowned marketing experts, over the course of the degree you will develop a firm knowledge of external influences on the marketing world and the rapidly changing use of information technology and digital media for marketing purposes. Aberystwyth University is an accredited Chartered Institute of Marketing (CIM) Graduate Gateway Centre, which means that you can study towards a professional CIM qualification while studying for a degree, or gain exemptions for certain CIM modules in the future.

The integrated foundation year - designed for prospective students who do not have a sufficient or relevant academic background - is the perfect option to access this highly-sort scheme. In the foundation year, you will be brought up to speed on the fundamentals of Marketing, providing a solid base for you to go on and enjoy the full undergraduate degree.

Year 3 and 4 modules.

Bodlonrwydd Myfyrwyr Cyffredinol a Chanlyniadau Cyflogadwyedd

Ymhlith y 10 uchaf yn y DU am Ansawdd y Dysgu ym maes Astudiaethau Rheolaeth a Busnes (Canllaw Prifysgolion Da y 'Times' a'r 'Sunday Times' 2019).

95% o’n myfyrwyr ym maes Busnes a Gweinyddiaeth yn fodlon bod y staff yn esbonio pethau'n dda; 88% yw'r cyfartaledd i'r sector. (ACF 2019)

97% o’n graddedigion mewn gwaith a/neu astudiaethau pellach o fewn chwe mis ar ôl graddio, 3% yn uwch na graddedigion Astudiaethau Busnes a Gweinyddu yn genedlaethol. (HESA 2018*)

Trosolwg

Why study Marketing at Aberystwyth?

  • Following the foundation year, the syllabus of this course is identical to its sister course [Marketing, N500];
  • Our programmes are accredited by the Chartered Institute of Marketing (CIM);
  • On successful completion you can apply for exemption from 50% of the CIM Professional Diplomas;
  • Our degree equips you with the multidisciplinary understanding of marketing which employers increasingly demand;
  • Taught by experts who are leading in the Marketing sector and research;
  • We have arrangements with many partner universities overseas to deliver short academic programmes (2 weeks) to small groups of management and business students (on a self-funding basis), to enable you to experience the impact of the cultural environment when conducting business abroad. We currently have partner universities in India, China, Russia, Japan, the United Arab Emirates and Brazil and our portfolio of countries is rapidly expanding.
Ein Staff

Modiwlau

Noder: Y modiwlau a restrir isod yw'r modiwlau y bwriedir eu cyflwyno ar hyn o bryd yn ystod y flwyddyn academaidd nesaf ac mae'n bosibl y gallant newid. Maent wedi'u cynnwys yma i roi syniad o strwythur y cwrs.

Fe'i cyflwynir yn rhannol neu'n gyflawn drwy gyfrwng yn Saesneg

Core

Teitl y Modiwl Cod y Modiwl Gwerth Credyd
Academic Skills Foundation 1 IC07620 20
Foundations Of Management And Marketing AB05120 20
Information Technology For University Students CS01120 20
The Mathematics Driving Licence CS10410 10
Academic Skills Foundation 2 IC07720 20
Economics, Finance And Accounting For Business AB01320 20
Introduction To Statistics MA00910 10

Core

Teitl y Modiwl Cod y Modiwl Gwerth Credyd
Egwyddorion Marchnata Ac Ymarfer Cyfoes * CB17120 20
Fe'i cyflwynir yn rhannol neu'n gyflawn drwy gyfrwng yn Saesneg

Core

Teitl y Modiwl Cod y Modiwl Gwerth Credyd
Data Analytics AB15220 20
Fundamentals Of Accounting And Finance AB11120 20
Fundamentals Of Management And Business * AB15120 20
Understanding The Economy AB13120 20

Core

Teitl y Modiwl Cod y Modiwl Gwerth Credyd
Dulliau Ymchwil CB25320 20
Fe'i cyflwynir yn rhannol neu'n gyflawn drwy gyfrwng yn Saesneg

Core

Teitl y Modiwl Cod y Modiwl Gwerth Credyd
Applied Brand Management AB27420 20
Consumer And Buyer Behaviour AB27220 20
Marketing Management AB27120 20
Marketing: Relationships And Customer Experience AB27520 20
Research Methods AB25320 20
Rheolaeth Marchnata CB27120 20
Ymddygiad Defnyddwyr A Phrynwyr CB27220 20

Cyflogadwyedd

Career prospects: From Campus to Career

Many of our graduates have explored a career in:

  • Marketing Executive;
  • Market Researcher;
  • Advertising Copywriter;
  • Advertising Account Planner;
  • Media Planner;
  • Media Buyer;
  • Public Relations Officer.

What skills will I obtain from this degree? 

Studying our degree in Marketing will equip you with the following skills:

  • Improved numeracy skills and the ability to research, interpret and use statistics;
  • Deep understanding of the causes and effects of economic and other external changes;
  • The ability to communicate clearly in a written and spoken form;
  • Effective problem solving;
  • Analytical and creative thinking skills;
  • Decision-making;
  • The ability to work independently and as part of a team;
  • Time-Management and organisational skills;
  • Self-motivation and self-reliance.

What work experience opportunities exist at Aberystwyth University? 

Discover more about the various employment opportunities that our Aberystwyth University Careers team offer.

Enhance your employability prospects with GO Wales and YES (Year in Employment Scheme) managed by our Careers department.

Addysg a Dysgu

What will you learn?

The breakdown below will provide you with an illustration of what you may study during the three-year degree scheme.

In the first foundation year, you will be introduced to core components of Marketing.

In the second year you may discover:

  • Fundamental principles of marketing;
  • Marketing in a business context;
  • Management;
  • Finance;
  • Tourism.

In the third year you may explore:

  • The production of campaigns;
  • Strategic marketing;
  • Consumer behaviour;
  • Management research methods;
  • Branding;
  • Business to Business marketing;
  • Customer relationship management;
  • Human resource management.

In the final year you may study: 

  • Marketing Communications;
  • The nature and importance of international marketing and global brand awareness;
  • Qualitative and Quantitative analysis of marketing situations;
  • Formulation of effective marketing plans;
  • And undertake a compulsory independent research project.

How will I be taught?

Our students are taught through lectures, small-group seminars, and tutorials.

We assess our students through examinations, assessed essays, projects, reports, reflective diaries, portfolios, and presentations. The coursework will develop your capacity to research, analyse and present an argument clearly and coherently, while seminars will help you hone your presentations skills.

You will be assigned a personal tutor throughout your time at Aberystwyth University. This person will assist you with all matters relating to academic and non-academic.

Gofynion Mynediad Nodweddiadol

Tariff UCAS

Lefel A Available to candidates without formal qualifications who have a suitable background education, experience and motivation.

Gofynion TGAU (o leiaf gradd C/4):
English or Welsh and Mathematics

Diploma Cenedlaethol BTEC:

Bagloriaeth Ryngwladol:

Bagloriaeth Ewropeaidd:

Mae’r Brifysgol yn croesawu ceisiadau gan fyfyrwyr sy’n astudio am Ddiploma Mynediad i Addysg Uwch. Mae ein polisi derbyn cynhwysol yn rhoi gwerth ar ehangder yn ogystal â dyfnder astudio. Dewisir ymgeiswyr ar sail eu teilyngdod eu hunain, a gall cynigion amrywio. Os ydych yn astudio am gymhwyster nad yw wedi’i restru ar y dudalen hon, cysylltwch â’r Swyddfa Derbyn Israddedigion i gael cyngor pellach. Mae manylion am gymwysterau gwahanol wledydd a dderbynnir yn y Brifysgol i’w gweld ar ein tudalennau gwlad-benodol i gael manylion am y cymwysterau rhyngwladol yr ydym yn eu derbyn. I gael rhagor o wybodaeth, cysylltwch ag ug-admissions@aber.ac.uk

Yn ôl i'r brig