BSc

Marchnata gyda Rheolaeth

BSc Marchnata gyda Rheolaeth Cod N5N2 Ymgeisio Nawr Cofrestrwch am Ddiwrnod Agored

Ymgeisio Nawr

Prif Ffeithiau

Cod N5N2
  • Cynnig lefel-A nodweddiadol

    BBC

  • Hyd y Cwrs

    3 blwyddyn

  • Cyfrwng Cymraeg

    30%

Manylion pellach ynglŷn â'r gofynion mynediad

Ymgeisio Nawr

Gwybodaeth ar gyfer mynediad ym mis Medi 2017 sydd ar y dudalen hon. I weld gwybodaeth am 2018, gan gynnwys y graddau gofynnol, edrychwch yn ein prosbectws.

If you are interested in a subject that is exciting, dynamic and one that will combine elements of consumer behaviour, psychology, management, human resources and culture, then the Aberystwyth Marketing with Management Degree is for you. This Marketing with Management degree will allow you to explore the changing use of information technology and digital media for marketing purposes. Aberystwyth University is accredited CIM Graduate Gateway centre, which means that you can study towards a CIM qualification whilst studying for a degree, or gain exemptions for certain CIM modules. 

Ysgol Fusnes Aberystwyth: Deg Uchaf yn DU am fodlonrwydd myfyrwyr am y dysgu mewn pynciau Marchnata/ Economeg a Chyllid (ACF 2017)

95% o’n graddedigion mewn gwaith a/neu astudiaethau pellach o fewn chwe mis ar ôl graddio, 2% yn uwch na graddedigion Astudiaethau Busnes a Gweinyddu yn genedlaethol. (DLHE 2017)

  • Trosolwg
  • Modiwlau
  • Cyflogadwyedd
  • Addysg a Dysgu
  • Barn ein Myfyrwyr

Trosolwg

Why study Marketing with Management at Aberystwyth?

  • Our programmes are accredited by the Chartered Institute of Marketing (CIM).
  • On successful completion you can apply for exemption from 50% of the CIM Professional Diplomas.
  • Our degree equips you with the multidisciplinary understanding of marketing which employers increasingly demand.
  • Taught by experts who are leading in the Marketing sector and research.
  • We have arrangements with many partner universities overseas to deliver short academic programmes (2 weeks) to small groups of management and business students (on a self-funding basis), to enable you to experience the impact of the cultural environment when conducting business abroad. We currently have partner universities in India, China, Russia, Japan, the United Arab Emirates and Brazil and our portfolio of countries is rapidly expanding.
Ein Staff

Modiwlau

Noder: Y modiwlau a restrir isod yw'r modiwlau y bwriedir eu cyflwyno ar hyn o bryd yn ystod y flwyddyn academaidd nesaf ac mae'n bosibl y gallant newid. Maent wedi'u cynnwys yma i roi syniad o strwythur y cwrs.

Cyflogadwyedd

Career prospects: From Campus to Career

Many of our graduates have explored a career in:

  • Marketing Executive
  • Market Researcher
  • Advertising Copywriter
  • Advertising Account Planner
  • Media Planner
  • Media Buyer
  • Public relations officers

What skills will I obtain from this degree? 

Studying our degree in Marketing will equip you with the following skills:

  • Improved numeracy skills and the ability to research, interpret and use statistics
  • Deep understanding of the causes and effects of economic and other external changes
  • The ability to communicate clearly in a written and spoken form
  • Effective problem solving
  • Analytical and creative thinking skills
  • Decision-making
  • The ability to work independently and as part of a team 
  • Time-Management and organisational skills
  • Self-motivation and self-reliance

What work experience opportunities exist at Aberystwyth University? 

Click here to find out about the various opportunities that our Aberystwyth University Careers team offer.

Enhance your employability prospects with GO Wales and YES (Year in Employment Scheme) managed by our Careers department. 

Addysg a Dysgu

What will you learn?

The breakdown below will provide you with an illustration of what you may study during the three year degree scheme.

In the first year you may discover:

  • Fundamental principles of marketing
  • Marketing in a business context
  • Management and organisations
  • Dynaimcs of a modern business environment 
  • Finance
  • Tourism

In the second year you may explore:

  • The production of campaigns
  • Strategic marketing
  • Consumer behaviour
  • Management research methods
  • Branding
  • Business to Business marketing
  • Customer relationship management
  • Human resource management 

In the third year you may study: 

  • Marketing Communications 
  • The nature and importance of international marketing and global brand awareness
  • Qualitative and Quantitative analysis of marketing situations 
  • Formulation of effective marketing plans
  • And undertake a compulsory independent research project

How will I be taught? 

  • Our students are taught through lectures, small-group seminars and tutorials.
  • We assess our students through examinations, assessed essays, projects, reports, reflective diaries, portfolios and presentations. The coursework will develop your capacity to research, analyse and present an argument clearly and coherently, while seminars will help you hone your presentations skills.
  • You will be assigned a personal tutor throughout your time at Aberystwyth University. This person will assist you with all matters relating academic and non-academic. 

Barn ein Myfyrwyr

As a third year undergraduate Marketing student, what I love about marketing is working on projects creating an experience and a perception which is as interesting and exciting to someone else as much as it is to me. Without marketing, life would be generally less interesting - we wouldn’t have the amusement of viral videos for example. Everyone loves unique and fun ways of approaching things in general. The Cadbury gorilla advert was loved by a nation and was thought up by creative people with business minds. That is why I love marketing. Callum Russell

As I see it, Marketing is one of the most important topics of today's modern world. With the ever-growing internet age and the advances in technology, the world economy has seen radical transformations and the world's markets are more competitive than ever. And so, learning the theories and concepts behind marketing and its various aspects and links to the business world can help provide better understanding - and even opportunities for exploration of new methods and techniques of connecting and attracting customers. Danielle Storey

Gofynion Mynediad Nodweddiadol

Lefel A BBC

Gofynion TGAU (grade C min):
English or Welsh, Mathematics

Diploma Cenedlaethol BTEC:
DMM

Myfyrwyr Rhyngwladol

Bagloriaeth Ryngwladol:
25 points overall

Bagloriaeth Ewropeaidd:
75% overall

Ystyrir ymgeiswyr yn ôl eu rhinweddau unigol a gall y cynigion amrywio. Am ragor o wybodaeth, cysylltwch ag: ug-admissions@aber.ac.uk

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